For my marketing campaign, I focused on building a brand identity that’s unique and memorable. I wanted to create something that feels familiar, yet hasn’t been done before. In my mind, that meant bold bright ripe food colours, illustrative characters, smaller scale fruit and veggie store, 20-40 age range, in a liberal hub city (Toronto, London, San Francisco).
“The owner wants her own great corporate identity, together with a new slogan and really effective marketing material inspired by food items.”
For my client, I prepared something with fun and character; suddenly a chore becomes an experience to enjoy.
